Oogo
Childcare for the modern world
Product vision and investor materials for an industry-defining platform
Öogo is a Dublin-based startup reimagining childcare for the 21st century.Their platform connects parents with verified childcare professionals, making it easier to find trusted care that fits around modern family life. What sets Öogo apart is its deep commitment to carers — a community long overlooked by technology — and its ambition to create a more empowering, modern childcare experience for everyone involved.
We partnered with founder Kate Clark to define Öogo’s product vision and create a compelling story for their Series A raise. Over an intensive month, we mapped the experience for every audience: busy parents, professional carers, and the internal teams who would bring the platform to life. The resulting story helped express Öogo’s bold ambition and made the potential of this never-before-seen platform tangible and believable for investors and future hires alike.
Our impact
- Defined a compelling product vision grounded in real-world needs
- Crafted investor materials that helped communicate Öogo’s market potential
- Mapped end-to-end user journeys for parents, carers and internal teams
- Created a coherrent story that united product, brand and business ambition
Partnering with Berst was one of our best moves. They worked hard to truly understand the vision for Oogo. Having our ideas challenged and then brought to life in such a beautiful and compelling way was genuinely transformational. I see Berst as a long term partner and believe they are instrumental to the success of Oogo.
