Goodery are on a mission to reduce the economy’s dependence on fragile and damaging supply chains. They do this by connecting local businesses to conscious consumers via a digital marketplace and weekly delivery service.
This gives ethically minded consumers a single destination to buy local, eat healthy and support local businesses, with little or no impact on the planet. And local producers and vendors a simple, easy–to–use platform to build recurring revenue with new audiences
Initially established in response to the COVID-19 pandemic, positive customer acquisition & retention, plus a simple, scalable business model meant Goodery’s founder John was eager to pursue investment, grow the business and create impact in other local economies.
The size and potential for Goodery was immediately clear. But they were also taking on a market dominated by retail giants like Tescos. Not to mention thriving independents like Abel & Cole. To earn investors’ confidence, the pitch needed to be sharp, focussed and manage fears around the challenges of gaining ground in a competitive landscape.
In 2 intensive weeks we created a seed round investor deck that captured Goodery’s unique mission, the investment opportunity and showed how custom technology would be used to gain an advantage over incumbents.
Our vision for the product experience showed how both sides of the marketplace – consumers and producers – could benefit from the platform while creating compound returns for the local economy.
Happily, Goodery was acquired in April 2021 and we remain shareholders in a growing business that continues to make a positive impact on the local community and planet.
“As a founder raising funds, it’s easy to lose the forest for the trees. Bringing in Berst to supercharge my pitch strategy allowed me to clarify and communicate my vision in a way that wouldn’t have been possible without their help.”
John Ellison, Founder, Goodery
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