As one of Denmark’s most prestigious brands, Georg Jensen’s products represent a timeless aesthetic and history that reaches back over 100 years.
Throughout this period, the company have remained steadfastly loyal to their founder’s philosophy: to create innovative products that are both beautiful, functional and draw inspiration from the natural world.
Today, the company balance their past with an elegant modernity and retain their position as one of Scandinavia’s most coveted and recognised design-led brands.
As a long term design partner, we were privileged to work on several projects alongside the in-house design team.
Our first engagement was a radical redesign of the company’s website. Alongside improvements to the usability of the shopping experience and visual language, we used storytelling techniques to expose the craft that still underpins Georg Jensen’s products.
With the new website live and generating increased commercial returns, we turned out attention to the production of a design system. By building a set of digital brand guidelines and reusable components, we were able to increase the speed of creation and delivery within internal teams without compromising the quality of the customer experience.
“Working with the Berst team was the best collaborative process I’ve had with an outside agency. The way they integrated with the in-house team meant they quickly understood the problem, solved it, and then delivered a much improved luxury digital experience. This contributed to significant sales growth YOY.”
Will Lockie, former Head of Digital, Georg Jensen
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