As a young traveltech spin-out from travel giant Kuoni, Meraki knew they were onto something. They’d spotted a neglected type of traveler: tech-savvy adventure-seekers who like to plan and book their own custom trips completely online.
After only a year, Meraki had already succeeded where plenty of travel companies have tried and failed: their customers could remix and customise a collection of handpicked itineraries to create unique trips using live inventory and prices.
Drawing on local expertise, they offered destination inspiration and all the information people need to create and book their own unforgettable holidays. But their site was cumbersome and frustrating to use, especially on smaller screens - instead of being a delightful adventure, it was letting users down and holding Meraki back.