Babylon Health

Babylon Health set out to shift the centre of gravity in healthcare, moving from treating illness to actively preventing it. But this change in focus required more than a new feature set. It needed a fundamental rethink of how healthcare is experienced, communicated and delivered. As the company prepared for its next stage of growth, the leadership team needed a clear and compelling story to unite product, clinical, commercial and investor audiences around this strategic leap.

We worked closely with the Babylon team to shape a three-year product vision for preventative care. Grounded in research and expressed through service design and storytelling, the work centred on a single representative user and four defining life stages. This narrative made the future feel tangible. It helped align cross-functional teams, surface new service opportunities and provided a North Star to guide product development across the organisation.

Our impact

• Carried our patient research and synthesis to surface opportunity areas and inform the strategy
• Facilitated collaborative workshops with clinical and product teams to ensure feasibility and alignment
• Created a working prototype to demonstrate the “next” experience alongside the longer-term vision
• Defined an inspiring, narrative-led product vision for Babylon’s preventative healthcare strategy
• Helped unify internal teams and leadership around a shared direction at a pivotal moment of growth